50% off daily deals and coupons- Not the only answer for customer acquisition
http://facebook.com/qoggo. Learn why 50% off deals and coupons do not help local businesses make money, or drive repeat customers. Although there is the promise of exposure to thousands of consumers at no upfront cost, and a large amount of short term money coming in the door from "new" customers, bargain shoppers find it difficult to pay full price after getting a deal. Do the math, include expenses, and you'll see you're NOT making any money when selling 50% off deals & most importantly DEVALUING your brands, products, or services. You need to utilize additional marketing methods for ongoing periods of time to get customers to come back
Price Normalization- when consumers find it difficult to pay full price after getting a deal.
Benchmarking- when coupon customers do not spend more than the value of a coupon.
http://facebook.com/qoggo. Learn why 50% off deals and coupons do not help local businesses make money, or drive repeat customers. Although there is the promise of exposure to thousands of consumers at no upfront cost, and a large amount of short term money coming in the door from “new” customers, bargain shoppers find it difficult to pay full price after getting a deal. Do the math, include expenses, and you’ll see you’re NOT making any money when selling 50% off deals & most importantly DEVALUING your brands, products, or services. You need to utilize additional marketing methods for ongoing periods of time to get customers to come back
Price Normalization- when consumers find it difficult to pay full price after getting a deal.
Benchmarking- when coupon customers do not spend more than the value of a coupon.
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