Amazon Changed Coupons – 3 Things You Need to know (It's Not Good for Sellers)

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Coupon changes: https://sellercentral.amazon.com/help/hub/reference/GLBL4T5C9UAB9T5P

Confused by recent Amazon coupon changes? You’re not alone! This video by Steven Pope explains the new coupon pricing requirements and how they impact your brand’s strategy. Learn how these changes affect coupon usage and discover alternative promotional tactics.

#amazonseller #amazonfba #amazoncoupons

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Timestamps:

00:00 – Introduction
00:04 – Amazon Coupon Changes Announced
00:13 – Understanding the New Rules
00:41 – Breakdown by Brett Bohanan
00:53 – Key Changes Explained
01:50 – Helium 10 Tool Demonstration
02:03 – Median Price vs. Lowest Price
02:27 – Coupon vs. Promotion Confusion
03:00 – Limitations of the New Rules
03:23 – Subscribe and Save (SNS) Coupons
03:35 – Strategic Use of Coupons
04:07 – Scenarios and Recommendations
04:31 – Conclusion and Resources
04:45 – Outro

Comments

@HenryJohnHinolan-ir5lx says:

How about for newly launch products? Will you be able to apply a 5% coupon on a newly launched product? I encountered an error where it says I have no reference price.

@rebeccamarquardt3633 says:

They also do not consider your current sale price when determining your Current price with discount amount, they only consider your Offer Price which is crazy because the discount comes off the current sale price.

@theoprodromitis says:

The graphic is hilarious

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