Amazon Coupons – $ vs % off (which one is better) 🏷️ I Seller Strategies I Jungle Scout

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Welcome to Seller Strategies with your hosts Ervin Ong with Splitly.com and Maria Galindo with Fetcher.com

This is where we share/answer specific Amazon Selling strategy questions for you in 5 minutes or less.

Splitly: Amazon A/B testing and Listing Optimization tool for sellers
Fetcher: Profit Analytics tool. Know your profits, find what your best & worst performance SKU’s and be ready for tax season.

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Comments

IrenePete O says:

Fantastic information….Whoop whooop…

Andrew Casey says:

Ervin – several questions:

1) While your redemption rate was higher – were your OVERALL sales higher? Or just more people actually taking money off…

2) Would you suggest PAUSING your Splitly tests during a coupon test? I find adding other factors while using a Splitly test really skews results…

ysleeves says:

Trying to get my head around the terms and conditions that makes $ off better. Is there a min or max spend etc or price range where each coupon is valid? Hence maybe the price if your product makes a difference which coupon you offer etc

anthony kent says:

This makes sense to me. People want to "know" what they are saving. Percent off makes them have to calculate. I would want to know if a smaller dollar off converts better than a larger percent off.

Albert DiPadova says:

If you are just launching a product and have $5000 to spend on promotions what would do with it to get the most impact for driving sales?

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