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Classic Betty Crocker cake recipe, and a history of cakes.

NEW VERSION with improved video & sound: https://www.youtube.com/watch?v=10bow0Jtt9w

Public domain film from the Library of Congress Prelinger Archive, slightly cropped to remove uneven edges, with the aspect ratio corrected, and 1-pass exposure & color correction applied (cannot be ideal in all scenes).
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

http://creativecommons.org/licenses/by-sa/3.0/
http://en.wikipedia.org/wiki/Betty_Crocker

Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. The name Betty was selected because it was viewed as a cheery, all-American name. It was paired with the last name Crocker, in honor of William Crocker, a Washburn Crosby Company director...

Overview

Marjorie Husted was the creator of Betty Crocker. She was a home economist and businesswoman under whose supervision the image of Betty Crocker became an icon for General Mills. In 1921, Washburn Crosby merged with five or more other milling companies to form General Mills.

- In 1929, Betty Crocker coupons were introduced. Inserted in bags of flour, they could be used to reduce the cost of Oneida Limited flatware. By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called "Friendship" (later renamed "Medality"). In 1937 the coupons were printed on the outside of packages, copy on which told purchasers to "save and redeem for big savings on fine kitchen and home accessories in our catalog".

- From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland.

- 1941-1945: Betty Crocker Cook Book of All-Purpose Baking. (published as an aid to war-time considerations in cooking).

- In 1945, Fortune magazine named Betty Crocker the second most popular American woman; Eleanor Roosevelt was named first...

- In 1949, actress Adelaide Hawley Cumming became Betty Crocker for many years. She appeared for several years on the Burns and Allen Show, and even had her own TV show. She also appeared in the CBS network's first color commercial, in which she baked a "mystery fruit cake". Hawley continued to portray Betty Crocker until 1964...

http://en.wikipedia.org/wiki/Cake

Cake is a form of bread or bread-like food. In its modern forms, it is typically a sweet baked dessert. In its oldest forms, cakes were normally fried breads or cheesecakes, and normally had a disk shape. Determining whether a given food should be classified as bread, cake, or pastry can be difficult.

Modern cake, especially layer cakes, normally contain a combination of flour, sugar, eggs, and butter or oil, with some varieties also requiring liquid (typically milk or water) and leavening agents (such as yeast or baking powder). Flavorful ingredients like fruit purées, nuts, dried or candied fruit, or extracts are often added, and numerous substitutions for the primary ingredients are possible. Cakes are often filled with fruit preserves or dessert sauces (like pastry cream), iced with buttercream or other icings, and decorated with marzipan, piped borders or candied fruit.[1]

Cake is often the dessert of choice for meals at ceremonial occasions, particularly weddings, anniversaries, and birthdays. There are countless cake recipes; some are bread-like, some rich and elaborate, and many are centuries old. Cake making is no longer a complicated procedure; while at one time considerable labor went into cake making (particularly the whisking of egg foams), baking equipment and directions have been simplified so that even the most amateur cook may bake a cake...