Click, Print And Save Coupons Make Their Way Online

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It has become a common practice in many American households to flip open the Sunday morning newspaper to check for coupon inserts. Coupons have indeed become a way of life for most shoppers who are on the lookout for savings, discounts or special deals. For retailers and consumer product companies, coupons have tremendous potential to reach millions of consumers- helping to build brand awareness and loyalty. With the rise of the Web, coupons are no longer limited to the Sunday newspaper – as you may already know, they have made their way into the online world. Online coupons sites like Coupons, CoolSavings and Zixxo allow users to click on any offer and print out the slip to redeem for savings during the purchase. Whether its a $1 off on microwave popcorn or a $2 savings on moisturizer, getting special deals is at your fingertips. According to the Promotion Marketing Association, the use of online coupons is rising rapidly, by more than 50% a year. However, this figure, accounts for less than 1% of the consumer goods coupons redeemed.

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