Offering coupon and promo codes as part of your digital marketing strategy can help incentive reluctant users and drive more conversions. However, the key to an effective discount strategy is to be organized and understand where these codes help and hurt the bottom line.
This video go over the key considerations to plan for before launching a discount campaign. From promotion timing to margin calculation, you'll learn how to think about discounts from a bottom line perspective.
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Offering coupon and promo codes as part of your digital marketing strategy can help incentive reluctant users and drive more conversions. However, the key to an effective discount strategy is to be organized and understand where these codes help and hurt the bottom line.
This video go over the key considerations to plan for before launching a discount campaign. From promotion timing to margin calculation, you’ll learn how to think about discounts from a bottom line perspective.
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