Everything’s FREE after 11:30 PM at this Chinese grocery store #lifeinchina

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Everything’s free after 11:30 PM at this Chinese grocery store!
Well, that’s what they claim. Actually, it’s a smart marketing move.
Starting at 7 PM, prices drop by 10% every 30 minutes.
So by 11:30, everything is free.
Their slogan? ‘No overnight food.’
It works!
By 8 PM, the place is packed with people hunting for 30% off deals.
It’s a win-win: fresh food for customers, no waste for the store!
#ChineseSupermarket
#LifeInChina
#SmartMarketing

Comments

@RealChinaWithGang says:

Update:

Hey! I just made a full-length video diving deeper into how this store works.
You can tap the ▶ icon in the bottom-left “Related Videos” section to watch it —
or just click here:
https://youtu.be/i4_LmOZvVV0

=======================

Heads-up! I misspoke in the voiceover — it should be 11:30 PM, not 11:00 PM in the first sentence. Sorry for the confusion! The rest of the times mentioned are correct. Thanks for watching!

Also, a quick note about the store featured in the video — it’s QianDama, a chain of over 3,000 fresh food stores across China. I didn’t mention the name in the video because I didn’t want it to come across like a promotional ad.

QianDama is actually a big deal in China, and every store follows the same pricing strategy. While they do claim that everything is free after 11:30 PM, in reality, most items are already sold out by around 9:00 PM (when it hits 50% off) or 9:30 PM (60% off). So in most cases, there’s not much left to give away for free.

If you're curious to learn more, here's the Wikipedia page:
👉 https://en.wikipedia.org/wiki/Qiandama

@喜宝宝-n6n says:

外国人羡慕吧😂伟大的中国的菜篮子工程你们是想象不到的😊

@wyzefreedom says:

You should come to America. You can go to Publix at around 9:30 and buy one avocado for $32 lol it's way better

@huetran1985 says:

1.35$ for blueberry 🫐 is still alot cheaper than in Vietnam
125gr for 3.47$
Its expensive!!

@russiasucks7170 says:

Then everyone waits till night and shop then.

@HungryFurball-9904 says:

But yet here in America, companies waste food all the time and if you try to take they're wasted food they try to make you pay for it. 😂 Sad reality honestly

@Reggie_Chilli says:

It’s super standard to do it I work in a internship at a pets store in Germany and when new stuff even gets damaged and not a lot of it is inside the bag anymore we they discount it

@chucKieROx says:

I work in grocery and the amount of food that gets thrown out is astounding. Not even necessarily bad, just with dented boxes or a single wilted leaf in a salad mix. The best part is, I sometimes struggle to pay my grocery bill but if I took that “waste” home, I’d probably get fired for theft.

Wild times, living in the “greatest country in the world”.

@490o says:

Meanwhile in the west they pour bleach over the food they don't sell

@JaredRoussel says:

People probably hang out for an hour there "shopping" without checking out. 😂

@馆长我来咯 says:

资本家的牛奶,宁愿倒了也不会分给穷人

@therealgooseman2358 says:

Here in the US, they throw food out and spray it with poison so no one can eat it, and between 30-40% of all food produced in the US is literally just thrown out.

@FNSuperdopemusic says:

MF’s who bought something and found out at 11:29 😂

@PhoenixFrom_Ashes says:

Why would I use money, I'd be there every day at 11 pm

@EndiaSuperDalit says:

Westerners: Sanction this Chinese grocery store! They're undermining capitalism and market rules!

@dyVal says:

Must be applied to all supermarket in the world. Those stores should get a huge tax discount for their good will. 👌👍💯

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