Money Savers: Technology Replaces Coupon Clipping

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Filling up your grocery cart and staying within your budget just got easier.

“It’s simple,” says Tom Burgess, Linkable Networks CEO. “Coupons that you and I redeem every day, we are now able to link those coupons to the payment card already in your pocket.”

Lunds and Byerly’s stores have been testing “Linkables” for a few months, and they are so pleased with it that they plan to roll out the program to customers in the next few weeks.

“This is a way to clip coupons, but you are adding them to your card. It’s a very simple, easy process,” said Dan O’Rourke, marketing manager with Lunds & Byerly’s.

Here’s how it works:
First, go to www.mylinkables.com to enter your credit, debit, or prepaid card information and set up your account. This is free and you only have to do it once. This process is also secure and your information is not shared with other companies.

Then, you can peruse the coupons available for products at Lunds or Byerly’s on your computer or smart phone. Pick out which coupons you want and then click to link them to your account. You can do this at home or you can do this while you are shopping at the store.

When you check out, use the card that you linked to the coupons. A few days later, the amount you saved will be deposited back into your account. Right now, it takes about four days.

“You don’t have to supply coupons and the cashier doesn’t have to scan coupons so it actually makes the process quicker and makes checkout speedier for the consumer. It’s a better experience,” said O’Rourke. “The main thing customers ask is when can we get more coupons?”

The coupons change every week. There are manufacturer’s coupons available, plus in-store coupons.

Taking coupons all digital should make it easier for shoppers and easy on grocery stores and manufacturers, leading some to believe this technology is where the future of coupon clipping is headed.

“It will be as common as posting an update to Facebook, tweeting, or even as old school as dialing a toll–free number, that’s where concept is going in the future,” said Burgess.

Shannon Slatton, reporting

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