How does discounting work? What compels you to buy? Why do sales trigger a response to purchase? What are the psychological reasons why it’s hard to resist a sale and how can you apply these principles to a service design business? Learn what a “reverse sale” is and why it works. Charge more while creating the feeling of a discount.
If you’re looking for some context on how to apply this, look at this video with Ben Burns:
https://youtu.be/mg0V0ARv5Jw
1:22 – When should you give a discount?
4:25 – What are the exceptions when giving a discount?
5:30 – Give a discount to loyal customers
6:45 – Give a discount to a customer that buys in bulk.
8:30 – Give a discount to people who want the “early bird” special.
10:00 – Give a discount to for people who invest, and wait.
11:00 – How to use a good story to get people to buy.
12:45 – Give a discount to for people pay early.
15:15 – Why are we compelled to buy things at a discount?
Anchor – 16:40 – it holds you to a spot, compare the discount price to original price
Time Scarcity 19:30 – the deal is going to go away
Quantity Scarcity – 21:22 – Today only! Flash offer
Decision – 24:00
27:30 – What is the reverse sale concept?
38:00 – When can you use the reverse sale concept?
39:00 – Bonus Tip: How to apply this as a freelancer
40:45 – Recap
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Why is the camera shaking? Good lord…
thank u for this good stuff
Honestly just watch these
Egomaniac ……..
I love it. Thank you for sharing this.
You, your channel and team is 10/10. I wish you success and true happiness. Thank you!
So you don’t value your own product? You just gave a 20% discount so why would we ever want something that you don’t value or in which you misjudged the price? You don’t value us as you don’t know us. We are first timers (clients from hell).
First time watching a video of yours 🙌Really great stuff appreciate the help
Simple & Clear 👍🏼 واضح و مبسط
This guy is a G. How am I just coming across this channel/content?!?
The fast consonant kinetically bathe because size successively pat including a flippant garden. used, scientific theater
He’s an incredible teacher. It can be hard for me to retain new information but everything he Just taught stuck 🔥
Hi. Binge watching your videos this week.. thoroughly enjoyable, thank you. There is always an action I can apply immediately watching so your advice is as practical as it is entertaining. Thank you.
Hey Chris, could you pls help in how to deal with close friends who ask for a huge discount which is almost for free…
This is the best Sales/Business video I've ever watched on YouTube, I'll be sure to apply and test out these methods as they sound great.
i am definitely sharing it with some of my friends.
may your business prosper!!!
100% agree. My strategy is to have different types of work flows with different rates that fit the budget of the client. They get a different type of video ifthey have a lower budget.
Apple's been watching your content bro. Do me a favor, block them.
Apple ain't giving me no discounts (sobbing sounds)