[RNN] Data Insight Group Develops Coupon Project with Power of AI

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The Data Insight Group (DIG) analyzes internal and external data in the operation and development of its platforms, which are utilized in many Rakuten services including Rakuten Ichiba. In this report, RNN focuses on one particular platform provided by DIG, Coupon Advance.
The coupons utilized by Coupon Advance are currently found on the Rakuten Ichiba top page, search and genre pages. By using Coupon Advance, merchants can analyze the data of competitors on Rakuten Ichiba to generate the most effective coupons to issue in terms of product and price according to their budget. We asked the team how the development of Coupon Advance was realized.


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