Here’s why you’re doing discounts wrong. Your chef’s job is to turn X amount of product into Y amount of sales. Running specials or giving away cake on a birthday shouldn’t affect their numbers. Full [More]
Michael Loyson, Brand Director – Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital [More]
