How do digital coupons & offers affect print coupon promotions? What is the future of paper coupons?

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Michael Loyson, Brand Director – Value Delivery / Couponing at Procter & Gamble, Brand Johnson, CEO of The Coupon Bureau and Mary Oster, Retailer Co-Chair of the Joint Industry Coupon Council all discuss how digital coupons and offers impact print coupons today and where the future of paper coupons is heading towards.

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