Valpak Advertising – How does it work and how much does it cost [2021]
How much does Valpak cost?
The answer is Valpak advertising costs between 3 and 5 cents per household on average. Every Valpak market is different, so pricing can vary market by market so keep that in mind. But 3-5 cents is generally the range.
How does Valpak Work?
Valpak is a monthly mailing program that mails to multiple zones of 10,000 households. You simply pick out the zones that you want to target, then select the months you want to mail to those zones.
Valpak has been mailing for 50+ years and has a large amount of evidence-based research regarding what successful Valpak campaigns look like for specific industries.
You can use this data to your advantage in a number of ways. For instance, you can find out how many zones and how many mailings your type of business should be doing in order to achieve success.
Different businesses purchase Valpak differently. For instance, a small independent restaurant may only purchase two or three mailing zones, while a service-based business with a larger service area might purchase ten, twenty, thirty or more zones based on their size.
Who Does the Valpak Ad Design?
The answer is that Valpak will handle all of the graphic design for you, or you can supply your own ad if you would prefer to do it that way. Either way is fine.
Valpak has ad design samples you can use that are optimized for industry-specific best-practices for the layout, design and offer. It helps to remove any guessing in terms of how the ad should look. You can simply pick one out that already works for your type of business.
There is a monthly deadline where the ad has to be completed and approved. If you miss the artwork approval deadline your Valpak ad will not mail. But don’t worry, we will remind you about your approval so that type of things does not happen. Payment for the Valpak mailing is normally done before the final deadline.
What is an NTA
An NTA stands for Neighborhood Trade Area. It is Valpak’s term for a mailing zone. In plain English an NTA is the same thing as a mailing zone.
“Hey Bob, how many NTA’s do you think my type of business should be doing?”
“Hey Bob, how many mailing zones do you think my type of business should be doing?”
Every mailing zone contains 10,000 households. Some mailing zones might look physically larger on a map than others. This has to do with population density. Some areas are more tightly packed with households than others. But no matter the size, each zone still has 10,000 households.
Valpak is very data driven
Valpak has been mailing for 53 years and it currently delivers to about 40 million homes. This means there is a very large amount of advertising data.
For example, Valpak has detailed information on the following:
- Which industries that use Valpak perform the best
- What types of offers have the highest response rates
- The ideal number of mailings that businesses in specific industries should be buying in order to achieve a success.
- The ideal number of mailings that businesses in specific industries should be buying in order to achieve success.
The amount of data that Valpak has takes so much of the guesswork out of the equation. We can show you the research about what a successful advertising campaign should look like.
Let us help you.
If you have questions about whether or not Valpak could be a good fit for your advertising, we would love to help you out and answer any questions. You can visit our website at www.attractionalmarketing.com.
#Valpak #DirectMail
How much does Valpak cost?
The answer is Valpak advertising costs between 3 and 5 cents per household on average. Every Valpak market is different, so pricing can vary market by market so keep that in mind. But 3-5 cents is generally the range.
How does Valpak Work?
Valpak is a monthly mailing program that mails to multiple zones of 10,000 households. You simply pick out the zones that you want to target, then select the months you want to mail to those zones.
Valpak has been mailing for 50+ years and has a large amount of evidence-based research regarding what successful Valpak campaigns look like for specific industries.
You can use this data to your advantage in a number of ways. For instance, you can find out how many zones and how many mailings your type of business should be doing in order to achieve success.
Different businesses purchase Valpak differently. For instance, a small independent restaurant may only purchase two or three mailing zones, while a service-based business with a larger service area might purchase ten, twenty, thirty or more zones based on their size.
Who Does the Valpak Ad Design?
The answer is that Valpak will handle all of the graphic design for you, or you can supply your own ad if you would prefer to do it that way. Either way is fine.
Valpak has ad design samples you can use that are optimized for industry-specific best-practices for the layout, design and offer. It helps to remove any guessing in terms of how the ad should look. You can simply pick one out that already works for your type of business.
There is a monthly deadline where the ad has to be completed and approved. If you miss the artwork approval deadline your Valpak ad will not mail. But don’t worry, we will remind you about your approval so that type of things does not happen. Payment for the Valpak mailing is normally done before the final deadline.
What is an NTA
An NTA stands for Neighborhood Trade Area. It is Valpak’s term for a mailing zone. In plain English an NTA is the same thing as a mailing zone.
“Hey Bob, how many NTA’s do you think my type of business should be doing?”
“Hey Bob, how many mailing zones do you think my type of business should be doing?”
Every mailing zone contains 10,000 households. Some mailing zones might look physically larger on a map than others. This has to do with population density. Some areas are more tightly packed with households than others. But no matter the size, each zone still has 10,000 households.
Valpak is very data driven
Valpak has been mailing for 53 years and it currently delivers to about 40 million homes. This means there is a very large amount of advertising data.
For example, Valpak has detailed information on the following:
– Which industries that use Valpak perform the best
– What types of offers have the highest response rates
– The ideal number of mailings that businesses in specific industries should be buying in order to achieve a success.
– The ideal number of mailings that businesses in specific industries should be buying in order to achieve success.
The amount of data that Valpak has takes so much of the guesswork out of the equation. We can show you the research about what a successful advertising campaign should look like.
Let us help you.
If you have questions about whether or not Valpak could be a good fit for your advertising, we would love to help you out and answer any questions. You can visit our website at www.attractionalmarketing.com.
#Valpak #DirectMail
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i get the valu-pack in the mail.