Valpak- alternatives that work | direct mail coupon offers
504-258-9753 for more information and pricing ..
https://www.usps.com/business/adverti...
https://www.usps.com/business/every-d...
https://en.wikipedia.org/wiki/Adverti...
Direct mail coupon advertising has two primary obstacles standing between the campaign and a good ROI. First, some customers consider any form of direct mail as “junk mail” and toss the advertisement without ever opening it. Second, printing and postage costs can make direct mail coupons a costly marketing channel, especially for a small business working with a tight budget. In a worst-case scenario, such as when faulty research or poor planning results in sending direct mail coupons to the wrong target market, the campaign can be considered a “wash.”
Getting a Good ROI
Partnering with a direct mail coupon service can help reduce market research and direct-mail campaign costs, increasing chances for meeting or exceeding an ROI of 79 percent. Experienced direct mail service companies often have the advantage of brand recognition that may significantly increase open rates. A direct mail coupon service will work with a small-business owner to create effective direct mail coupons and customize the distribution area, which may work to further increase conversion rates. In addition, most offer online and offline channels for tracking and measuring results.
Related Reading: Direct Mail Alternatives
Push vs. Pull Advertising
Fully understanding the process and motivation behind couponing is essential to getting a good ROI regardless of whether a small business partners with a coupon service or conducts the campaign on its own. LS Direct Marketing, Inc. recommends developing coupon campaigns that push a discount offer out to customers rather than a coupon campaign that attempts to pull customers in. For example, a coupon that offers a price discount on a specific item or on the total amount of a purchase may be more effective than a coupon offering a free gift simply for visiting the store.
Direct Coupon Best Practices
Following best-practice guidelines can help a small business maximize a direct mail coupon campaign ROI. Use a clean design, such as a dark-colored text set against a light-colored background and a message that clearly identifies the offer. Avoid using too much small print, but do use it to further clarify or describe special conditions. For example, if the coupon only applies to new customers, include a statement in small print saying that the offer is for new customers only. Include a way to track and measure the effectiveness of a direct mail coupon campaign. For example, assign each campaign a different code or number. Print the code on the back of the coupon, and use this information to track the performance of each campaign. Capture the customer’s name and contact information when the coupon is redeemed. Use this information to build a customer database for future marketing efforts.
504-258-9753 for more information and pricing ..
https://www.usps.com/business/adverti…
https://www.usps.com/business/every-d…
https://en.wikipedia.org/wiki/Adverti…
Direct mail coupon advertising has two primary obstacles standing between the campaign and a good ROI. First, some customers consider any form of direct mail as “junk mail” and toss the advertisement without ever opening it. Second, printing and postage costs can make direct mail coupons a costly marketing channel, especially for a small business working with a tight budget. In a worst-case scenario, such as when faulty research or poor planning results in sending direct mail coupons to the wrong target market, the campaign can be considered a “wash.”
Getting a Good ROI
Partnering with a direct mail coupon service can help reduce market research and direct-mail campaign costs, increasing chances for meeting or exceeding an ROI of 79 percent. Experienced direct mail service companies often have the advantage of brand recognition that may significantly increase open rates. A direct mail coupon service will work with a small-business owner to create effective direct mail coupons and customize the distribution area, which may work to further increase conversion rates. In addition, most offer online and offline channels for tracking and measuring results.
Related Reading: Direct Mail Alternatives
Push vs. Pull Advertising
Fully understanding the process and motivation behind couponing is essential to getting a good ROI regardless of whether a small business partners with a coupon service or conducts the campaign on its own. LS Direct Marketing, Inc. recommends developing coupon campaigns that push a discount offer out to customers rather than a coupon campaign that attempts to pull customers in. For example, a coupon that offers a price discount on a specific item or on the total amount of a purchase may be more effective than a coupon offering a free gift simply for visiting the store.
Direct Coupon Best Practices
Following best-practice guidelines can help a small business maximize a direct mail coupon campaign ROI. Use a clean design, such as a dark-colored text set against a light-colored background and a message that clearly identifies the offer. Avoid using too much small print, but do use it to further clarify or describe special conditions. For example, if the coupon only applies to new customers, include a statement in small print saying that the offer is for new customers only. Include a way to track and measure the effectiveness of a direct mail coupon campaign. For example, assign each campaign a different code or number. Print the code on the back of the coupon, and use this information to track the performance of each campaign. Capture the customer’s name and contact information when the coupon is redeemed. Use this information to build a customer database for future marketing efforts.
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