At our table, “more” is baked into everything we do. It’s why our sauces are made from scratch. Why you can get three favorites on one plate. Why our never-ending first course keeps on coming. Because when you have more, you have more to share, more to bond over.
Oh lordy I must be in heaven!!!!
Is it just me or did they just brought the old slogan back?
To be honest, and I'm not knocking the ad here, because I think it gets the point across, but I miss the old style of commercials where it wasn't just a voiceover and some feelings. Because that's really what this ad is selling, is a feeling, a concept. It's not selling the lasagna. It's not selling the Tour of Italy. It's selling the idea of how generous serving sizes and unlimited breadsticks can keep your family together in a world where so many things seem so uncertain. And that's all well and good, y'know, we live in a time where everything is conceptual, but I feel like we've lost a lot of good things. Like, we want storylines. We want characters with lines. We want to watch the commercial over and over again and try to figure out the hidden dynamics at the table. We're all family *here*, but what happens when we leave?
I guess the thing we're losing with this new direction is the added psychodrama that bubbles just beneath the surface, imperceptible until you watch the commercial on a loop for 30 minutes with two of your closest friends. And maybe that's okay. Maybe we don't need it. Maybe vague, sanitized feelings are what we truly need in this day and age.
All I have to say is WOW