Why “Buy one, get one free” isn’t a great deal
For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.
Subscribe to our channel! http://goo.gl/0bsAjO
Check out more of The Goods on Vox https://bit.ly/2qlIYQx
BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
Watch the rest of The Goods videos on YouTube: http://bit.ly/2PvjHCB
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com.
Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on Facebook: http://goo.gl/U2g06o
Or Twitter: http://goo.gl/XFrZ5H
For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.
Subscribe to our channel! http://goo.gl/0bsAjO
Check out more of The Goods on Vox https://bit.ly/2qlIYQx
BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
Watch the rest of The Goods videos on YouTube: http://bit.ly/2PvjHCB
Vox.com is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out http://www.vox.com.
Watch our full video catalog: http://goo.gl/IZONyE
Follow Vox on Facebook: http://goo.gl/U2g06o
Or Twitter: http://goo.gl/XFrZ5H
){kind=link}
I remember long time ago I bought one get one free and that’s wasn’t true because you had to pay more with the stuff and it’s not worth it
Only buy "Buy one, get one free" if the store is trying to sell/replace old supplies. Which is obviously bad for food products. Unless it's a real opening promo to encourage customer to try their food and make those customers repeat buyers.
It’s sad how often I walk out of retail when they’re running bogo 50% off which is every day in some stores. I miss those extra deep discounts on specific items.
once i saw a BOGO sale for a garden house, i re-read and it said garden hose 😮💨
The register rings it up correctly at places I’ve worked. The managers would force you to ring it up incorrectly so they could charge for tax, but it’s actually more than tax.
GOOOOIOO GOOOOOOOOOOOOODDDDDDDDDFD GOOOOOOOOOOOOOOOOOOOOOODDDDDDDDDDDDDDGOOOOOOOOODDDDDDDDDDDDDDDDDDDDDD goooooooooddddddd checkit
Check kahveincoffeeshop checkit n lbbbsc n bimbel bsc on pltfirms n GOOOOOOOOOOOOOOOOOOOOOOODDDFDDDDDD
As many people are pointing out in the comments, this video skirted around the main point–overconsumption. 'BOGO' deals aren't deceptive, and they're not automatically bad deals. They occur all the time in consumable products that you'd end up buying more of later anyway.
The Buger King thing where they specifically charged voucher users a higher price for the initial purchase item is something else entirely. That's clearly just fraud, and hopefully they got slapped down hard for that. It's a pity the video didn't focus more on this area.
As a former ad graphic designer, I learned so many mind tricks marketers used to make consumers buy their products. Just like in the video, I saw my boss increased the price of a service just so he can put a discount on it so basically the clients were still paying the same amount. As a someone with zero knowledge about marketing strategies at the time, I was mind-blown 😂.
you should call it bogof, just to make sure how much you dont like it
A deal is only a deal if you were already planning on buying it or if you are sure you can make a profit reselling it.
John 6: 47 "verily, verily I say unto you, he that believes in me has everlasting life."-Jesus. Jesus the Messiah died for the remission of sin, including yours, was buried, and rose form the dead 3 days later. If you simply believe in this to save you, then you have everlasting life. "For by grace are ye saved through faith; and that not of yourselves: it is the gift of God: Not of works, lest any man should boast." -Ephesians 2:8, 2:9.
My dad's wife falls for this all the time and refuses anything anyone tells her, I honestly think she is addicted to shopping. Even though she doesn't need the second one she says it's a good deal and buys both. I only buy more than I need when I actually use the product like shampoos or detergents. I shop clothes in bulk 1-2 a year because I don't like going out too much so if there is a sale it's great for me. When buying on amazon always check the history of that item, I always wait for when it goes to it's lowest price, but since covid items are harder to wait for since they don't stock as often anymore. Covid has really made it harder for me personally, I can't ever find the second bottle of shampoo or whatever item the sale is promoting because it is simply out of supply. Clothes don't ever go on sale because they don't have anything left that they want to get rid of. And items I save on Amazon just keep increasing in price rather than decreasing.
My dad's wife falls for this all the time and refuses anything anyone tells her, I honestly think she is addicted to shopping. Even though she doesn't need the second one she says it's a good deal and buys both. I only buy more than I need when I actually use the product like shampoos or detergents. I shop clothes in bulk 1-2 a year because I don't like going out too much so if there is a sale it's great for me. Going shopping with someone else is tiring since they take advantage of my coupons only for their own discount and try to manipulate the total when you are splitting the discounts so I end up paying full price. But if you find the right person you can take advantage of sales that require a minimum amount.
how is this legal
wait so, if you pay more for the first, for the extra 'free'. how's it simultaneously 'stretching your dollar'?
Just a convoluted way of saying it IS a deal, but not a regular percentage kind.
i mean is this new to anyone? like are there actually people who don't realize that most sales are lies?
I just buy one
You're not buying from your neighborhood store, you're buying from a Stein or Berg or Baum
Yeah I never listen to that “before price” because it’s always a scam/lie.
But….I do get two of them….
We have local online shop which frequently give us sale from 30% to 70%. Sadly if you check the normal price, it's barely a discount.
this is illegal in the EU
"do the math" is the most important advice because it's the easiest way of knowing what's really a good deal