Why More Wealthy Shoppers Visit Discount Retailers | WSJ Your Money Briefing

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High-earning Americans who previously shunned discount stores like the Dollar Tree and Five Below are spending time in the aisles looking for bargains.

WSJ personal-finance reporter Rachel Wolfe joins host J.R. Whalen to discuss why they’ve changed their shopping habits.

0:00 Why discount stores are attracting high-earning Americans
2:00 How cooling inflation changed discount store shopping
2:35 Social media’s role in attracting bargain shoppers

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WSJ’s personal-finance podcast features the news that affects your money and what you do with it, breaking down complicated money questions from spending and saving to investing and taxes.

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#Shopping #Retail #WSJ

Comments

T4KKFI says:

She just literally made that up. Kombucha from the dollar store. Really nixxa. Dollar store are what’s the term I’m looking for dessert stores and who tf spends $4 on an avocado. This is her honest opinion y’all where she just don’t know how the wealthy is deciding to go to a dollar store

Nanika Kore says:

I think anywhere in the world, any race, who are good and concern about money would always get satisfaction and joy getting good deals

louididdy says:

2:51 – High Rising Tone

macroevolve says:

It would be nice to come into Millions- then I will finally go to a Dollar Store

joe crachemontange says:

because they are money hungry

vmobile890 says:

Wealthy for some could be a $25 a hour job .

July seven says:

0:43 inflation.

hansonel says:

I saw this first hand a Goodwill stores, which often has high end lightly used clothing brands and especially at Jack's World 99 Cent World stores in New York a few years ago (which has really great imported foods and cheeses from Europe). Wealthy shoppers who would usually go to Whole Foods or Dean & Deluca were "treasure hunting" and getting their deals on Haagen Daz ice cream, Brie cheese, wines, imported gourmet snacks, etc…

One worry I have about this trend is the dollar stores getting wind of their wealthy shoppers and becoming five dollar stores….

M K says:

Beware where the food products come from is my only concern. also, makeup and other health products aren't coming from the USA. Lots of stuff comes from China. Are they tested like USA produces is my question

what says:

It’s also convenient for a variety of different goods in one place

Dan Ri says:

What is consider ‘high earners’

karakol86 says:

This is a stupid generalization. Everyone shops at dollar stores. It is how a lot of average joes and janes actually become millionaires. Shows how out of touch WSJ is. People dont like to pay more than they have to.

Alias HSW says:

Found and got tons of Hot Wheels tracks for my kid at one of those stores.

aroundandround says:

Dollar stores are very convenient for house supplies. Why wouldn’t it be for wealthier shoppers as well?

M W says:

Inflation has far outpaced the costs on the business end. Corporations are gouging us. When are we going to start talking about it and going after these corporate windfall profits? They're bragging about it on their earnings calls!

Aurobindo Ghosh says:

why? because nothing is permanent, not even wealth so they save

Carl Andrew says:

There has been a lot of debate about a July bounce and the possibility that some equities could see significant increase this time of year. I regrettably lack precise knowledge on the equities that might be at risk. I do know that you recently sold your Boca Grande residence and that you are considering making a lump-sum stock market investment before any prospective upturn. Given that market conditions can be unpredictable, it might be difficult to say whether now is a good moment to buy.
To get specific advice based on your unique situation and goals, it may be helpful to speak with an expert in finance.

Rafael Dejesus says:

I'm willing to bet that their dollar stores are miles apart better than ours in the hood. Cultural appropriation!

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