Chipotle is Being Criticized for Its Provocative ‘¿Homo Estás?’ Promotion
Chipotle has been handing out some provocative coupons at gay pride parades around the country.
The coupons are printed with the phrase "¿Homo estás?" above a photo of a burrito. Below the burrito, there is text that reads, "Which way do you sway?" with arrows pointing to two buttons. One button reads "I eat tacos" and the other reads "I eat burritos." Many people applauded the company's show of support for gay marriage, while others also accused Chipotle of exploiting the ruling to sell more burritos.
Chipotle spokesman Chris Arnold said the company has used the tagline in support of Pride events for several years "and it has always been very well received in the LGBT community."
"If there are some who find it insensitive, we certainly apologize for that," he told Business Insider.
http://www.sfgate.com/technology/businessinsider/article/Chipotle-is-being-criticized-for-its-provocative-6355851.php
http://www.wochit.com
This video was produced by O&O Self Storyboarding using http://wochit.com
Chipotle has been handing out some provocative coupons at gay pride parades around the country.
The coupons are printed with the phrase “¿Homo estás?” above a photo of a burrito. Below the burrito, there is text that reads, “Which way do you sway?” with arrows pointing to two buttons. One button reads “I eat tacos” and the other reads “I eat burritos.” Many people applauded the company’s show of support for gay marriage, while others also accused Chipotle of exploiting the ruling to sell more burritos.
Chipotle spokesman Chris Arnold said the company has used the tagline in support of Pride events for several years “and it has always been very well received in the LGBT community.”
“If there are some who find it insensitive, we certainly apologize for that,” he told Business Insider.
http://www.sfgate.com/technology/businessinsider/article/Chipotle-is-being-criticized-for-its-provocative-6355851.php
http://www.wochit.com
This video was produced by O&O Self Storyboarding using http://wochit.com
){kind=link}
Comments