How stores track your shopping behavior | Ray Burke | TEDxIndianapolis
This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these âbig dataâ applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing.
Raymond R. Burke (Bloomington, IN USA) is the E.W. Kelley Professor of Business Administration at Indiana Universityâs Kelley School of Business, and founding director of the Schoolâs Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factorsâincluding new products, product packaging, pricing, promotions, assortments, and displaysâon consumer shopping behavior.
Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvaniaâs Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
This talk was given at a local TEDx event, produced independently of the TED Conferences. Why are companies so intent on using technology to track our behavior? Our actions reveal what we desire, how we shop, and why we buy. Retailers can now learn so much more about shopper behavior than ever before, and while these âbig dataâ applications create concerns about privacy, the detailed data can be used to design stores, product offerings and promotions that connect with our interests, speed up the shopping process, and help us find items we will buy. These new tools are critical to improving store efficiency and shoppability; and offer a vision of the future of retailing.
Raymond R. Burke (Bloomington, IN USA) is the E.W. Kelley Professor of Business Administration at Indiana Universityâs Kelley School of Business, and founding director of the Schoolâs Customer Interface Laboratory, a state-of-the-art facility for investigating how customers interact with new retail environments and technologies. His research focuses on understanding the influence of point-of-purchase factorsâincluding new products, product packaging, pricing, promotions, assortments, and displaysâon consumer shopping behavior.
Dr. Burke has served on the faculties of the Harvard Business School and the University of Pennsylvaniaâs Wharton School. His articles have appeared in several major journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, and Marketing Science.
About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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Watching this in 2021…and the future of retail went online…tho the basic principle of tracking consumer behavior and making adjustment accordingly remains to be the same đ
everything they have figured out, is the same info my mom told me for free about cleaning my room
PEEPING TOM…. LEAVE US ALONE
I can't belive he's so proud of these topinc in general, sick, it's like some dude sick of power found out the trick to have consumer slaves
Dystopia where we can't just be happy selling stuff in a store.
Such an outstanding overview of Neuro Marketing. Interesting.
Insightful. He should also be talking about the other data point. More than 58% of purchases in supermarkets are unplanned and instantaneous as well.
Shoppability, what a lie, it is called increasing sales revenue. They just want to make more money. Say it to the face, bro ;P
Ever hear of someone shopping for a friend/neighbor/family member that does not live with you? Honestly, quit
assuming đđŒ
6:45 might just be Gary Vee doing some investments
i gotta watch this for school… -_- … and answer questions. lol
6:25 ''It looks like someone who is counting calories here''
Cheetos, Pringles, Popsicle, Ice cream
Leave me aloneeeeeee!
Bill Hicks has a message for this guy.
07:24 this reminds me of a comedy skit hahaha
07:24 this reminds me of a comedy skit hahaha
Main ideas of the lecture is divided in these times.
4:33
10:46
15:15
It good indicator of economics and population but it can be manipulated by big powers