Moe’s Beat Chipotle To Be America’s Favorite Mexican Restaurant
Moe's Southwest Grill has unseated Chipotle as America's favorite fast casual Mexican restaurant.
The news comes from a Harris Poll survey that assesses how people feel about certain restaurant brands.
This year, Chipotle didn't even rank in the top four after claiming the No. 1 spot the past three years in a row.
Taco Bell, Qdoba Mexican Grill and Baja Fresh Mexican Grill rounded out the rest of the top spots.
That loss of consumer faith probably had a lot to do with several Chipotle restaurants throughout the country being linked to E. coli and norovirus infections.
The company shut down all of its locations across the country for a day back in February to deal with its food safety issues.
Chipotle tried to lure customers back by mailing promotions for free burritos. The company reports two-thirds of the coupons were redeemed.
But the damage was apparently already done. Chipotle reported sales at stores open more than a year fell 30 percent in the first quarter of 2016.
One analyst told USA Today: "Brand perception is down. In retrospect, I just don't think they did enough to convince customers that Chipotle food was safe to eat."
And it looks like Moe's reaped some benefits from Chipotle's misfortune. A survey from an analytics firm called Placed found Moe's saw a 5 percent increase in visitors when Chipotle was struggling with health concerns.
An unchanging menu likely hasn't helped Chipotle, either. Moe's already has a wider selection of ingredients and occasionally offers limited-time menu options, while Chipotle's offerings rarely change.
This video contains clips from Chipotle Mexican Grill and Moe's Southwest Grill and images from Twitter / @Moes_HQ and Getty Images.
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Moe’s Southwest Grill has unseated Chipotle as America’s favorite fast casual Mexican restaurant.
The news comes from a Harris Poll survey that assesses how people feel about certain restaurant brands.
This year, Chipotle didn’t even rank in the top four after claiming the No. 1 spot the past three years in a row.
Taco Bell, Qdoba Mexican Grill and Baja Fresh Mexican Grill rounded out the rest of the top spots.
That loss of consumer faith probably had a lot to do with several Chipotle restaurants throughout the country being linked to E. coli and norovirus infections.
The company shut down all of its locations across the country for a day back in February to deal with its food safety issues.
Chipotle tried to lure customers back by mailing promotions for free burritos. The company reports two-thirds of the coupons were redeemed.
But the damage was apparently already done. Chipotle reported sales at stores open more than a year fell 30 percent in the first quarter of 2016.
One analyst told USA Today: “Brand perception is down. In retrospect, I just don’t think they did enough to convince customers that Chipotle food was safe to eat.”
And it looks like Moe’s reaped some benefits from Chipotle’s misfortune. A survey from an analytics firm called Placed found Moe’s saw a 5 percent increase in visitors when Chipotle was struggling with health concerns.
An unchanging menu likely hasn’t helped Chipotle, either. Moe’s already has a wider selection of ingredients and occasionally offers limited-time menu options, while Chipotle’s offerings rarely change.
This video contains clips from Chipotle Mexican Grill and Moe’s Southwest Grill and images from Twitter / @Moes_HQ and Getty Images.
Newsy is your source for concise, unbiased video news and analysis covering the top stories from around the world. With persistent curiosity and no agenda, we strive to fuel meaningful conversations by highlighting multiple sides of every story. Newsy delivers the news and perspective you need without the hype and bias common to many news sources.
See more at http://www.newsy.com/
Like Newsy on Facebook: http://www.facebook.com/newsyvideos/
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I tried moes for the first time last week. Good, but expensive.
Thumbs bc I like competition.
I stopped eating at chipotle when I realize the company was unethical. I wrote to corporate and they promise to send me a gift card for any free burrito. However I've yet to receive that gift card. That's been about 4 months ago. That's why I took my business to Moe's. I don't deal with unethical companies.
wtf is moez