The End of Paper Coupons: The Fast Changing Landscape of CPG Promotions
Yesterday's paper-based coupons and promotions no longer make sense in a world dominated by mobile phones. Forward-thinking CPGs are actively investing in 100% digital promotions that not only can be fully accessed and redeemed on mobile, but leverage the power of big data to drive increased participation rates from non-buyers, incremental sales from existing shoppers, and more loyalty to their portfolio of brands.
In this session from the May 2016 virtual LEAD Marketing Conference, Tom Murray, EVP Sales & Customer Development at SavingStar explains what's new in CPG promotions and why the end of paper may come sooner than you think.
Yesterday’s paper-based coupons and promotions no longer make sense in a world dominated by mobile phones. Forward-thinking CPGs are actively investing in 100% digital promotions that not only can be fully accessed and redeemed on mobile, but leverage the power of big data to drive increased participation rates from non-buyers, incremental sales from existing shoppers, and more loyalty to their portfolio of brands.
In this session from the May 2016 virtual LEAD Marketing Conference, Tom Murray, EVP Sales & Customer Development at SavingStar explains what’s new in CPG promotions and why the end of paper may come sooner than you think.
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