The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR's afternoon show “Here and Now," appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Why do we like what we like? Raymond Loewy, the father of industrial design, had a theory. He was the all-star 20th-century designer of the Coca-Cola fountain and Lucky Strike pack; the modern sports car, locomotive, Greyhound bus and tractor; the interior of the first NASA spaceship; and the egg-shaped pencil sharpener. How did one man understand what consumers wanted from so many different areas of life? His grand theory of popularity was called MAYA: Most advanced yet acceptable. He said humans are torn between two opposing forces: neophilia, a love of new things; and neophobia; a fear of anything that’s too new. Hits, he said, live at the perfect intersection of novelty and familiarity. They are familiar surprises. In this talk, I’ll explain how Loewy’s theory has been validated by hundreds of years of research — and how we can all use it to make hits. Derek Thompson is a senior editor at The Atlantic, where he writes about economics, technology and media. He is a news analyst with NPR’s afternoon show “Here and Now,” appearing weekly on Mondays, and an on-air contributor to CBS News. The recipient of several honors, including the 2016 Best in Business award for Columns and Commentary from the Society of American Business Editors and Writers, he is the author of the national bestselling book Hit Makers: How to Succeed in an Age of Distraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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YOOOOOO is that why songs that have stolen lyrics from great songs become hits?
I was thinking of a topic that I will present, i search and search and until I was stuck of this video. I was inspired to reflect on his lecture. You are absolutely brilliant speaker.
Trumps business career was his buisness. Just like importing cocain was Bill & Hillary's.
He lost a bit of credibility when he called Trump's policies discriminatory. Trump's policies are only discriminatory to non citizens.
We are all in Maya illusion remember what were the 4 principles? Never mind hope you get familiar with them one day… Hare Krishna.
Used to really enjoy Ted talks but the Liberal bias/slant is getting too much. There's no contrast at all.
Too bad… I really enjoyed listening to this until he started with failed attempts of MAYA by interjecting his left views and strategies for others to follow: 16:35 – 17:25 and 20:15 – 20:60 .
Derek what’s your secret? How could you make your head and hands float like that?
Very interesting! Even looking at the new technology ( internet, phones…) we may think it is a completely new invention but looking deep into the context, it is somehow linked to the way people used to share information! For example, when you look at the way internet works and compare it to how post offices work, you will find a close similarity.
Denmark has told Bernie to stop saying it's a socialist country you libtard.
EMBRACE THE DIVERISTY OF MENTAL ILLNESSES
Doesn´t work for me
Why is she speaking like that? Lol, sounds odd, kinda like she's trying to deepen her voice.
I'm a TED junky. This one wasn't my favorite. In fact, I wouldn't recommend it.
These people are just so bland to such a great talk.
Excellent research and delivery. Bravo.
People like new things because of the potential embodied in them to decrease their current pain or increase their satisfaction. But new things also have the capacity to increase pain and cause more stress and anxiety. So, when presented with something new we want to know how it will improve our lives and be given some sense of certainty about the proposition. Certainty comes from an appeal to familiarity because we cannot be certain of anything that we aren't familiar with.
MAYA- Most advanced yet acceptable, sounds like a nonsensical anagram for the phenomenon though. What is the most advanced part? Something doesn't have to be the most advanced to be new or desirable, it only has to be slightly better than where you are in accordance with your ethic. I guess if you simply said More Advanced it would be work.
“A window to a new world can also show you home”
– great quote.
Was this a original quote from derek Thompson or
Ramond loewy?
16:14 I like how he slips a little bit of this sweet sweet libtard idea in a middle of "smart" talk.
Descriminatory for Hispanics? Maybe for Hispanics who cross border illegally? And what about Hispanics who voted for Trump? What about people that disagree with his stance on practically anything but voted for him in spite of Clinton and mistakes of previous administration that she sorta represents?
Or "Bernie Sanders wants to turn us in Denmark" rather that "implement policies that might have cause economical collapse".
It's always bait and switch.
Start with their world view of self and slow walk to center. Great!
Hey wait a minute! I'm 60 & always changing! Just fell in love with Sushi 2 years ago! Always open to new music…..thinking of changing careers