The Real Reason Boston Market Is Disappearing Across The Country
Boston Market, once deemed a worthy competitor in the fast-casual restaurant space, has suffered in recent years, and as delectable as that fall-off-the-bone rotisserie chicken might be, a lot has gone wrong for this once-prominent chain. Here are all the reasons Boston Market is disappearing.
In the early ‘90s, the chain then known as “Boston Chicken” rocketed to fame and fortune with an aggressive expansion strategy that was built on a house of lies. Essentially the company would loan money to potential franchisees, who would then use that money to pay the company a franchise fee, along with other costs, including interest on the loan.
The parent company then reported all this income as pure profit, leaving the franchisees to bear the burden of startup costs. As a result, individual franchises suffered while the home office reported record growth and profit. This allowed them to launch a stock offering in 1996 which saw the price of shares double in a single day, and then double again before the end of the year.
Since the profit model was based on constant expansion, you can guess what happened. The market reached saturation, struggling franchisees couldn't repay their loans, and suddenly the whole thing collapsed. In 1998, the company declared bankruptcy and was forced to close over 700 locations.
#BostonMarket
Hub of the chickenverse | 0:16
Enter the Hamburglar | 1:10
A game of chicken | 1:53
Marketing missteps | 2:19
They're pretty low on atmosphere | 3:05
The menu is old fashioned | 3:30
Boston Market, once deemed a worthy competitor in the fast-casual restaurant space, has suffered in recent years, and as delectable as that fall-off-the-bone rotisserie chicken might be, a lot has gone wrong for this once-prominent chain. Here are all the reasons Boston Market is disappearing.
In the early ‘90s, the chain then known as “Boston Chicken” rocketed to fame and fortune with an aggressive expansion strategy that was built on a house of lies. Essentially the company would loan money to potential franchisees, who would then use that money to pay the company a franchise fee, along with other costs, including interest on the loan.
The parent company then reported all this income as pure profit, leaving the franchisees to bear the burden of startup costs. As a result, individual franchises suffered while the home office reported record growth and profit. This allowed them to launch a stock offering in 1996 which saw the price of shares double in a single day, and then double again before the end of the year.
Since the profit model was based on constant expansion, you can guess what happened. The market reached saturation, struggling franchisees couldn’t repay their loans, and suddenly the whole thing collapsed. In 1998, the company declared bankruptcy and was forced to close over 700 locations.
#BostonMarket
Hub of the chickenverse | 0:16
Enter the Hamburglar | 1:10
A game of chicken | 1:53
Marketing missteps | 2:19
They’re pretty low on atmosphere | 3:05
The menu is old fashioned | 3:30
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What's your favorite meal to get at Boston Market?
Boston Market app, well you can’t login.
Before watching the video because they’re way overpriced and you can buy a rotisserie chicken at the grocery store for $4.99
Iv been eating there food my whole life it's the bomb! Dont shut down Boston market!!
Man when I was younger, I used to love Boston Market…but my dad would get it every Sunday so eventually I got sick of it. Once they started closing all around, i began to feel nostalgic for it. It really is funny, you don't realize what you have until it's gone lol
Boston Market makes a lot of food; the financial part hardly comes to mind when you want a hearty meal- i bring food 50 miles if needed to feed orphans-ederly- medical offices busy- young people who cant cook….and myself. I dont knock them….And their chicken is better than any grocery chain
The 2020 thanksgiving Boston Market able allowed for food bank online order because call them are busy rush to get long line order and this upset frustrated practice 6 feet part there no new to choose order no longer to have every morning to whole day spend wait for 1-6 hour it so stretch
You lost me at 3:35.
Used to find Boston Market in the frozen dinners section at Walmart. Haven't been able to find them lately. Is it still available?
There was a rat dropping in my food. Never again
those supermarket rotisserie is pure trash
Boston market trash
All these comments are correct. Place suxxx now compared to when i would go back in 2005 era. Tried signing up to get the reward of two free deserts, and the website wouldn't allow me to use them and the meals are REALLY overpriced for the size you get. You'd have to buy two meals to be full and that would total around $30 just for something decent. Better off getting some microwave meals and saving like 80%
Too expensive
I like old fashion food . Plus you can always add your own spice or flavor to your own liking…there is no right or wrong way of making food …it's up to you….
skimpy on the sides – real dump
My mentor Jack Locker is starting a chicken concept that’s going to change the industry. 2021 it’s going down, cloud based fast casual brand. If you live In Dallas area, Orange County California or Medford Oregon you’ll see them.
Sweet and sour
Half an hour
Sweet and sour
Half an hour
Sweet and sour
Half an hour
Sweet and sour
Half an hour
$8 for a quarter chicken is the reason Boston Market is in a hand basket headed to HELL!
I love Boston Market. I eat their meat loaf, with gravy and their sides – creamy spinach, Mac and cheese and of course their corn bread. Wonderful place to eat.
Not sure if anyone knows this, but Boston Market wont be around soon. It was sold to a scumbag who will do whatever it takes to profit. Also, he is renaming a few stores and will likely change the name of the company. He also wants to sell fried chicken, which is actually a good idea, but hes still a piece of crap.
In the beginning the food was good but after a while the quality went down & I never went back!
They're too expensive to feed a family and you're still hungry afterward. Personal Meals cost me $11 with a coupon and I was still hungry because I only got 2 slices of turkey and a few spoonfuls of potatoes and a drink.
The cornbread and the meatloaf along with the Mac and cheese were the shit!😍💜 I miss it so much now 🤤
They should turn into a buffet
There menu is so small
Most people don't want meatless burgers, Mashed.