Why Coupons Are Bad for Marketing Your Small Business
Are you a small business looking for advice on marketing? Then checkout this quick tip about couponing.
If you are one of the people who use coupons, this video is not for you but for businesses.
Small business owners, retailers and franchisees, sure you can pay customers to come to you, but is that your only goal? Find out here with Bob Phibbs, the Retail Doctor.
For more hiring and performance appraisal tips pick up a copy of The Retail Doctor's Guide to Growing Your Business (Wiley 2010.) http://www.retaildoc.com/guide
And don't forget to subscribe to this channel for over thirty small business tips.
Are you a small business looking for advice on marketing? Then checkout this quick tip about couponing.
If you are one of the people who use coupons, this video is not for you but for businesses.
Small business owners, retailers and franchisees, sure you can pay customers to come to you, but is that your only goal? Find out here with Bob Phibbs, the Retail Doctor.
For more hiring and performance appraisal tips pick up a copy of The Retail Doctor’s Guide to Growing Your Business (Wiley 2010.) http://www.retaildoc.com/guide
And don’t forget to subscribe to this channel for over thirty small business tips.
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I did a coupon experiment many years ago to prove to my general manager why coupons are almost always a mistake. I ran an ad in a local weekly newspaper with the regular menu price in the ad. I placed a dotted line around the border of the ad but did not mention in the ad it was a lower price or required that the ad had to be presented for a reduced price. The day the ad was published I received 25 of the cut out ads after being open only thirty minutes. No none who came in with the cut out ad ever complained that the menu price was the same. They did not care to check. I did not recognize any of the fake coupon customers and I am fairly certain I never saw them again. They were only looking for a cheap meal and I only ran the ad once.
Yep, I agree. Coupons only perpetuate the non-loyal customer. But, if you *have* to use coupons, at least make the customer optin to your communications…