Betty Crocker: Marketing Icon
For a hundred years, Betty Crocker and her products have made baking and cooking easier, and her name has adorned everything from famous cookbooks to au gratin potatoes to Fruit Roll Ups. The History Guy recalls the forgotten history of a woman who built an enduring legacy - in cake.
This is original content based on research by The History Guy. Images in the Public Domain are carefully selected and provide illustration. As very few images of the actual event are available in the Public Domain, images of similar objects and events are used for illustration.
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All events are portrayed in historical context and for educational purposes. No images or content are primarily intended to shock and disgust. Those who do not learn from history are doomed to repeat it. Non censuram.
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Script by JCG
#history #thehistoryguy #ushistory
For a hundred years, Betty Crocker and her products have made baking and cooking easier, and her name has adorned everything from famous cookbooks to au gratin potatoes to Fruit Roll Ups. The History Guy recalls the forgotten history of a woman who built an enduring legacy – in cake.
This is original content based on research by The History Guy. Images in the Public Domain are carefully selected and provide illustration. As very few images of the actual event are available in the Public Domain, images of similar objects and events are used for illustration.
You can purchase the bow tie worn in this episode at The Tie Bar:
https://www.thetiebar.com/?utm_campaign=BowtieLove&utm_medium=YouTube&utm_source=LanceGeiger
All events are portrayed in historical context and for educational purposes. No images or content are primarily intended to shock and disgust. Those who do not learn from history are doomed to repeat it. Non censuram.
Find The History Guy at:
Facebook: https://www.facebook.com/TheHistoryGuyYT/
Patreon: https://www.patreon.com/TheHistoryGuy
Please send suggestions for future episodes: Suggestions@TheHistoryGuy.net
The History Guy: History Deserves to Be Remembered is the place to find short snippets of forgotten history from five to fifteen minutes long. If you like history too, this is the channel for you.
Subscribe for more forgotten history: https://www.youtube.com/channel/UC4sEmXUuWIFlxRIFBRV6VXQ?sub_confirmation=1.
Awesome The History Guy merchandise is available at:
https://teespring.com/stores/the-history-guy
Script by JCG
#history #thehistoryguy #ushistory
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Let's not forget other food marketing icons, who add diversity to the mix! Aunt Jemima, Uncle Ben, and the Native American woman on the package of Land O' Lakes butter. Contrary to woke philosophy, these icons were valuable and reflected the fact that it isn't just white women – or even just women – who cook and bake.
For decades the big AM radio clear channel station in Minnesota has been WCCO, the call letters stand for Washburn Crosby Co. the station was funded by Washburn Crosby in the beginning.
A better icon than the Marlboro Man!
Outstanding video!! Betty Crocker made General Mills into the multi-billionaire company it is today!👍👍🤓 🍰
My grandmother build a huge flower garden shaped like a V, so the planes flying over head would see it.
I just turned 70 and I'm single. I ordered a Betty Crocker cook book on line so I could make meals like my mother did. There is nothing like old time cooking. and by the way, lumpy home made mashed potatoes are the best!
We still have lots of recipe books that my grandmother had. A lot of them dealt with Betty Crocker stuff.
Ha! Next you'll be telling me that Cap'n Crunch isn't real!
ive been suscribed for 3 years…i enjoy your channel…i cant wait to check it out….your the best history teacher ever…again thank you very much
One of my friends in college used a Betty Crocker Cookbook to woo his (first) wife. He had no idea how to cook at all – he grew up in a family with a live-in cook/housekeeper, so he could barely fold laundry when he first moved out on his own. But his BCC had pictures, step-by-step instructions, and even told you when to put things on the stove so everything was ready at the same time. He tested the meal for his new girlfriend on me, and it was pretty good, so he invited his girlfriend to his apartment for dinner. I guess it worked, as they got married a few months later, though the marriage only lasted a couple of years (which wasn't Betty's fault).
we are 💙💙 penn state
A Betty Crocker was my 1st cookbook I bought for myself when I was 18 it was and is 2nd only to my St Croix County 1968 Homemakers EXT cookbook I was given at 15 in 1989 from a Grandmother
Finding out that Betty Crocker was a fraud was the second time I realized I'd been duped. The first was Santa Claus.
What—Betty Crocker is a crock?
"Watch out for weevils in hot weather."
The original 60s Easy Bake Oven used mini boxes of Betty Crocker cake mixes & frosting which were included.
https://www.mercari.com/us/item/m90003964497/?gclsrc=aw.ds&&utm_source=google&utm_medium=cpc&utm_campaign=11237762317&utm_content=t0&adgroup=111213303558&network=g&device=m&merchant_id=133310766&product_id=m90003964497&product_id=696733478052&gclid=CjwKCAiAirb_BRBNEiwALHlnD4uHd7pnzBj0WD0XUbaiWJFyO83lbV2nlRW0Md7xRmBJEdvd74h8cRoCusYQAvD_BwE
My mother worked at General Mills, in Golden Valley, in the late 1970s. I remember going there a few times, she worked in a computer lab? A canister would come down a bank tube, they'd take what was on it, and punch it, into a terminal. After, I think they would take the output, and send it back up the bank tube.
I was watching this while prepping a chicken for roasting in a couple of days.
You neglected to show the Betty Crocker portraits, including the famously attractive 1986 "power bow" Betty.
Step Ford Wives.
I approve of enduring legacies in cake.
Let them eat cake! As long as the mix comes from Betty Crocker.
And who is the Green Giant? Never heard of it in Australia.
Talk about food for thought!
Cooking passed on from mother to daughter? Not in my family. Not much anyway. I got stuck as s cook in an Army mess hall in Stuttgart Germany in the 70’s. There I met my husband who learned to cook from his mom and has been doing so for over 50 years. Much better cook than me. Frankly I loathe cooking. But it must be done and the mister can spend hours rattling the pots and pans! I pull KP but thankfully he cleans as he goes having been a mess sgt for 20+ years in the Army. I have to say it had its fun moments but I would have preferred to be a medic. Hindsight don’t ‘cha know?
I have a suggestion for a show. How about the incredible history of cigarette advertising?
I live in the uk. Here, ALL cigarette advertising is banned. And ALL cigarettes are sold by law in plain packaging.
There are those that say that the ban on advertising has HELPED tobacco companies INCREASE PROFITS, as they no longer have to spend millions on promoting their brands.
The tobacco companies themselves claim that cigarette advertising was NEVER intended to ‘promote smoking’. But rather to strengthen brand loyalty. Yeah!
Go on! Do cigarette adverts
Next up. The story of Juan Valdez.
I had the Betty Crocker kid’s cookbook when I was a kid and still have a tattered copy of the Betty Crocker Cookbook someone gave me when I got married.
A quarter of what the males were paid! That just adds to the parasitic relationship of Capitalism. By assuming her man had money, she didn't need better income. But, thereby needs her man. I've dealt with parasites, family and friends, and watched this trend perpetuate. It's quite bothersome to see structure behind an otherwise chaotic system. When certain groups; be they based on sex, color, or ethnicity, are targets of Capitalism to become parasites to survive the system. Disgusting!
Great video, though. Thanks.
The marlboro died the other day
Fell off his horse
In 1966 as a senior in an Indiana high school the females were given a written test by The Betty Crocker association. Since I received the highest score I received the “Betty Crocker Homemaker of Tomorrow” award. There was nothing that accompanied the award. I was NOT a Home Economics major.