Chipotle to Introduce New Loyalty Program

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Food chain Chipotle will soon introduce a temporary loyalty program intended to get customers back into its stores following a series of food scares. Chipotle has already given away millions of burritos through coupons for entrees to try to fill up empty locations after an E. coli outbreak and norovirus cases last year sent sales plunging. On Monday, Chipotle said its “Chiptopia” loyalty program will reward people based on the number of times they visit each month, starting in July and running through September. The program has three reward levels, with more visits translating to more free entrees and other benefits. The company, which has about 2,000 locations, said it will gauge feedback in its consideration of an ongoing rewards program.
http://www.nbcnews.com/business/consumer/chipotle-looks-recover-temporary-loyalty-program-n599776
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Comments

Harshcore811 says:

What about giving away a free batch of Chipotle-away for the bloody shit-stained underwear?

Rosa Chats says:

What about pricing? They raised the prices and are serving very little. That was another incentive for me not to visit Chipotle.

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