Coupon Clippers
What motivates people to pay for local news? We asked 4,100 recent subscribers of 90 local newspapers why they decided to pay. We learned that people follow different paths to subscription. Learn more about all 9 types of readers, and how publishers can appeal to them, in our report: “Paths to Subscription: Why recent subscribers chose to pay for news” at: http://bit.ly/subscriptionpaths
7. Coupon Clippers are pretty self-explanatory — these people decided to pay for the newspaper at least in part because they value the coupons they can cut out to save money in stores.
What motivates people to pay for local news? We asked 4,100 recent subscribers of 90 local newspapers why they decided to pay. We learned that people follow different paths to subscription. Learn more about all 9 types of readers, and how publishers can appeal to them, in our report: “Paths to Subscription: Why recent subscribers chose to pay for news” at: http://bit.ly/subscriptionpaths
7. Coupon Clippers are pretty self-explanatory — these people decided to pay for the newspaper at least in part because they value the coupons they can cut out to save money in stores.
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